BTC Resources for Information Product Clients and Professionals
What is an
Information Product (IP)? Simply put, any document or medium that conveys
professional, business, or technical information targeted to a specific audience.
This can include manuals, brochures, web sites, audio or video tapes,
presentations, live broadcasts, and a host of other possibilities. In fact, one of
the essential parts of planning any Information Product project is deciding exactly what kind
of Information Product to create.
Communications and our affiliates have many years of experience developing hundreds of
kinds of Information Products. Along the way, we've learned few things about how to
and how not to run Information Product projects.
This portion of the Breakthrough Communications web site is dedicated to help IP professionals:
To improve relationships between the IP and client community, this section also has resources to help IP clients:
- Create better IPs
- Work more efficiently, and
- Manage their careers more effectively
- Qualify their IP needs
- Select the best IP professionals for the job, and
- Manage IP projects
For more information, click on one of the items in the left column.
For more information, contact us.